Reeco Taps Paul Bennie as Vice President of Sales and Customer Experience to Drive Revenue and Enhance Customer Satisfaction
MIAMI — February 26, 2025 — Reeco, the leading AI-driven procure-to-pay platform for the hospitality industry, is excited to announce the appointment of Paul Bennie as vice president of sales and customer experience. Paul is joining Reeco after an incredible year of rapid growth; he comes in at a pivotal momentum point for the company and will leverage his extensive knowledge and experience to maintain this dynamic pace. In this critical role, Paul will lead the development and execution of innovative strategies designed to accelerate sales, drive revenue growth, and elevate the customer’s experience. He will ensure that Reeco’s solutions continue to exceed customer expectations, positively impacting their bottom-line results.
With 35 years of industry experience, Paul brings a wealth of leadership experience to the Reeco organization across hotel operations, sales, customer success, customer onboarding, training and development, and account management. His career in the hotel industry includes leadership roles at some of the most notable and well-established companies like Hersha Hospitality Management and Noble Investment Group, followed by 15 years in the hospitality tech sector. Most recently, he excelled as vice president of strategic accounts at Actabl, where his strategic insight and commitment to excellence set new standards for client engagement and growth.
“Paul is a dynamic, solution-driven leader with a proven track record of advancing sales while fostering enduring relationships, and I am thrilled to welcome him to the Reeco team,” said Henrik Shimony, CEO of Reeco, to whom Paul will directly report. “His expertise will be instrumental in empowering the hotel operators we serve by delivering technology solutions that simplify their operations and drive profitability.”
Paul has a degree in Business Administration from Brigham Young University.
About Reeco
Reeco is the leading AI-driven procure-to-play platform for the hospitality industry, transforming how hotels manage procurement, inventory, and accounts payable. As the only provider to bring purchasing, receiving, recipe management, inventory control, and accounts payable functionality together on one seamless platform, Reeco eliminates manual processes, streamlines operations, and empowers teams to focus on what they do best. By connecting every aspect of procurement and back-of-house operations, Reeco helps operators cut costs, increase efficiency, and improve profit margins. For more information, visit https://www.reeco.io/.
