J.D. Power Studies Show Poor User Experience for Hotel Apps and Websites
J.D. Power reports that many hotel apps and websites are lagging behind those of online travel agencies (OTAs) and other industry disruptors when it comes to customer satisfaction. The recent J.D. Power 2019 U.S. Travel App Satisfaction Study and the J.D. Power 2019 U.S. Travel Website Satisfaction Study revealed that many legacy brand hotel apps…
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