Learn how you can create unparalleled guest experiences at your property by appealing to the 5 senses.
Sight
From your lobby to your hallways to every guestroom, your hotel needs to be tidy and showcase some style. Nothing will pop out at a guest faster than an unorganized check-in desk, sloppily made bed, or an unsightly stain. By creating a pristine and welcoming room, your guests will be better able to treat their room as their personal oasis.
Sound
Thin walls are the downfall of many properties, as no guest wants to suffer through the sound of their neighbors watching TV all night or the sound of outside traffic. Guest rooms should block out outside noise and perhaps feature speakers that allow guests to choose their own ambient sounds for relaxation.
Smell
No one wants to stay somewhere that smells musty or unappealing. On the other hand, many guests are sensitive to overly fragrant cleaners or room deodorizers. This is why it’s important to keep rooms clean and smelling fresh, without having to use overwhelming perfumes or fragrances.
Taste
Some of the best memories about a property revolve around the food and drinks that your guests consume. If your property doesn’t offer delicious dining experiences onsite, you need to have the resources to help guests find their next favorite meal.
Touch
Finally, it’s important that you focus on the quality of your hotel’s bedding and towels. Overtime, these items can become scratchy and worn due to multiple washings. However, your guest will certainly not appreciate the feeling of pilly, sandpapery fabric against their skin. Try to invest in durable towels and bedding, and have strict procedures that dictate when old bedding and towels should be discarded.
This is how you can appeal to a guest’s 5 senses to offer an improved stay. Interested in finding other ways to improve the quality of your property’s guest experiences? Get the advice you need by meeting and connecting with all the top California lodging professionals at the California Lodging Investment Conference. Contact us today to learn more about this fantastic informational and networking event.
