Appropriate Utilization of Music in Hotels

Appropriate Utilization of Music in Hotels

Learn how you can effectively use music at your hotel property.

Music can have such a significant role on a person’s mood that it’s no wonder that hotels rely on music to create different atmospheres throughout their property. However, it’s important to remember that there is a right and wrong way to leverage the power of music. Here’s what you need to know about utilizing music at your hotel.


After a long day of travelling, the lobby is the first space that a guest will likely enter. This is why you should focus on creating a serene, welcoming, and relaxing environment. This can be accomplished by playing soft jazz or classical music. Focus on slow, easy instrumentals for ease of listening.


Studies have shown that slower music makes people act more slowly. This means that playing slow music in your restaurant will increase the average length of visit. This also increases the chance that people will spend more on drinks and food during their dining experience. So, if you want to encourage spending, play slow, soft music. If you want to speed up restaurant turn-over times, play louder, faster music.


Pool and spa areas are meant to be areas of rest and relaxation. This is why you should strive to create a quieter vibe. Try to find similar music that you play in your lobby that’s slightly slower and softer in comparison. This will lend itself to sunbathing by the pool beautifully.

These are some of the ways you can effectively use music in your hotel.  Wondering how else you can create distinct atmospheres in your property?  Then get the advice you need by meeting and connecting with all the top California lodging professionals at the California Lodging Investment Conference.  Contact us today to learn more about this fantastic informational and networking event.


The CLIConference is the only Hotel Investment Conference in California.

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