Learn how you can effectively market your hotel online.
As with most industries, the rise of the Internet has changed how those in the hospitality industry must market themselves. Unfortunately, the world of digital marketing is ever-changing, and it can be difficult to keep up. To ensure that you are up-to-date with the latest hotel digital marketing strategies, here are some of the biggest trends.
- Local SEO
Local SEO helps users locate relevant results in their area. For instance, if you own a hotel in San Diego, then optimizing your hotel’s website for this location would help users who are searching for “hotels in San Deigo” or “San Diego hotels” find your business. The most effectively optimized pages will show up earlier on search engine result pages, increasing their visibility. So, implementing a strong local SEO strategy for your hotel will not only reach interested parties but will also improve the overall visibility of your brand.
- Mobile Optimization
Today, the majority of Internet users access the web on their mobile devices (smartphones, tablets, etc.). To ensure that these users can access your hotel’s site, you need to optimize it for mobile use. In other words, you need to design your site so that it is easy to access and navigate while on a mobile device. If your site is slow to load or difficult to use, then you will lose bookings and users will click off your site with a poor impression of your company as a whole.
- Content Creation
Finally, content creation is an important part of your hotel’s digital marketing strategy. Content creation is the development of original videos, pictures, blogs, social media posts, and so on that you use to generate interest in your brand. When your hotel’s website and social media accounts are consistently updated with fresh and engaging content, you can gain a following and also increase your hotel’s online visibility.
These are some of the newest digital marketing strategies that your hospitality business needs to take advantage of. Are you interested in learning more about major digital marketing trends in the hospitality industry? Then get the information you need by meeting and connecting with all the top California lodging professionals at the California Lodging Investment Conference. Contact us today to learn more about this fantastic informational and networking event.