We value your privacy

We use cookies to enhance your browsing experience, serve personalised ads or content, and analyse our traffic. By clicking "Accept All", you consent to our use of cookies.

Customise Consent Preferences

We use cookies to help you navigate efficiently and perform certain functions. You will find detailed information about all cookies under each consent category below.

The cookies that are categorised as "Necessary" are stored on your browser as they are essential for enabling the basic functionalities of the site. ... 

Always Active

Necessary cookies are required to enable the basic features of this site, such as providing secure log-in or adjusting your consent preferences. These cookies do not store any personally identifiable data.

No cookies to display.

Functional cookies help perform certain functionalities like sharing the content of the website on social media platforms, collecting feedback, and other third-party features.

No cookies to display.

Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics such as the number of visitors, bounce rate, traffic source, etc.

No cookies to display.

Performance cookies are used to understand and analyse the key performance indexes of the website which helps in delivering a better user experience for the visitors.

No cookies to display.

Advertisement cookies are used to provide visitors with customised advertisements based on the pages you visited previously and to analyse the effectiveness of the ad campaigns.

No cookies to display.

Expect to See these Digital Hospitality Trends in 2018

Expect to See these Digital Hospitality Trends in 2018

on January 4, 2018 by com Comments Off on Expect to See these Digital Hospitality Trends in 2018 cat Archive, Articles

Learn what trends we should expect in the hospitality market.

As our dependence on digital technology increases, it’s natural to see more and more businesses capitalizing on digital strategies.  This is certainly true for the hotel and hospitality business.  From shifts in marketing to changes in guest interactions, here are some of the biggest digital hospitality trends you should expect in 2018.

1) Chief Customer Experience Officers

With the Internet at their disposal, many clients have taken to offering their feedback on their hotel experiences.  With this wealth of information at hand, expect to see the rise of chief customer experience officers in charge of overseeing the guest journey.  Rather than being based on protocol or the internal organization of the hotel, these officers will focus more heavily on customer experience.

2) Authentic Digital Marketing

Customers value companies that seem authentic and “real.”  This is why we should expect to see changes in how hospitality companies market their services.  Expect to see more engagement on social media platforms and content that stresses personalized customer experiences rather than simply selling a brand.

3) Emerging Technologies

Finally, many businesses are exploring new technological innovations such as the Internet of Things, artificial intelligence, and virtual reality.  While many of these technologies are still new and developing, we should expect to see big names leveraging technological possibilities in 2018.  For instance, look for virtual reality tours of hotels that show off the different amenities and experiences a hotel has to offer.

These are some of the top tech trends we should expect to see in hospitality.  Inspired by all the technological innovations we expect to see in 2018?  Then consider making updates to your building to bring it into the 21st century.   For your design and renovation needs, turn to the experienced team at Parkwest General Contractors.  Our experts are ready to make your building ideas, designs, and dream renovations a reality.  Contact us to get started today.

Reserve My Seat

back to top