How Personalized Messaging Drives Guest Spending
Hotel experts from Caesars Palace and Margaritaville explain how they tailor messages to encourage guest purchasing behaviors. In a recent webinar hosted by EyeforTravel, executives from Caesars Palace and Margaritaville explained that establishing brand loyalty depended on guest information and personalized marketing messages. Michael Marino of Caesars’ stated that the goal of personalized messaging was…
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