Day: May 9, 2019

businessmen reviewing data
Marketing Strategies and Increased Sales Depend on Data

How data influences hotel marketing. Today, data quite literally runs the show when it comes to the hotel marketing industry.  Whether it’s overall industry insights or market-level information, data influences decisions regarding the direction and timing of investments. While the hospitality industry cannot change broader issues related to politics, economics, or the environment, being well-informed…

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