New Study Examines How Online Reviews Influence Booking Decisions
Study reveals the significant impact that online reviews have on booking decisions. Recently, TripAdvisor, in partnership with Ipsos MORI, released a global study where they polled TripAdvisor users on their opinions regarding online reviews when booking hotels, restaurants, and experiences. Overall, the answers of the 23,000 respondents showed that online reviews massively influence how they…
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