Day: February 13, 2020

Google search page
Does Google Help or Hurt Your Hotel?

Does the relationship between Google and OTAs spell trouble for independent hotel brands? Over the last decade, OTAs such as Expedia and Booking.com have become the most significant sources of bookings for independent hotels.  However, Google’s introduction of paid advertisements at the top of search result pages has cut into the traffic that top OTAs…

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