The pandemic has disrupted the hotel industry inducing several permanent changes. The way a hotel deals with its guests must now include solutions for social distancing and limiting occupancy. Two-thirds of U.S. hotels reported occupancy at or below 50 percent in August, which is usually a peak month for hotels. Keeping in mind the…Read Article →
Every business must ensure that it has appropriate cyber security to keep hackers off its network. It’s particularly important for the hotel business to protect the privacy of its guests. Data breaches can lead to unhappy guests and hefty lawsuits. Cyber security risks have significantly increased under the current pandemic as more and more businesses…Read Article →
Following the shutdowns of hotels in March 2020 due to the pandemic, US hotel occupancy returned above the 50 percent mark in August. A focus on higher education among students helped contribute to developing a new revenue stream for hoteliers. Here’s a more in-depth look at this interesting connection between rebounding hotels located near universities….
Sustainability has been a primary focus of the hospitality industry during the pandemic. In many places, business survival has overshadowed hotel marketing, as hoteliers do what they can to maintain business. Here are potential hotel marketing mistakes for you to consciously avoid. 1. Unfocused Messages One of the most costly digital marketing mistakes is to…Read Article →