Why Innovation and Alignment are the Keys to Keeping Hotels Competitive

hotel staff in a meeting

Hotels must push for innovation and team alignment to remain competitive in the market.

When those in the hospitality industry think of disruption, they often focus on outside factors or new competitors entering the industry.  However, they tend to overlook the fact that hotels can actually be disruptive to themselves.  This happens when hotels are slow to innovate, leaving room for others to swoop in and steal consumers.

While traditional hotel models continue to perform relatively well, they do stand to lose business if they refuse to adapt to the changing world.  Some of the areas where hotels tend to lag behind are digital marketing, streamlined online booking, personalized technology (i.e.-smart technology, voice technologies, etc.), and improved data collection and application.  When hotels challenge themselves to adopt new technologies, they are able to keep industry disruptors and upstarts at bay.

Another factor that hotels need to focus on is aligning teams to ensure that all parties are on the same page when it comes to achieving goals.  By uniting teams, hotels can increase both efficiency and success.  This is because the different parties within the hotel’s operation can understand their functions in the context of a greater goal.  When hotel staff is unified and openly communicating, every aspect of service and performance will improve.  Team alignment can be accomplished through regular staff meetings and should become engrained in the culture of the hotel’s brand.

This is why innovation and team alignment are essential if hotels wish to remain competitive.  Want to stay up-to-date with all the latest hospitality news and trends?  Then get the information you need by meeting and connecting with all the top California lodging professionals at the California Lodging Investment Conference.  Contact us today to learn more about this fantastic informational and networking event.


The CLIConference is the only Hotel Investment Conference in California.

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