Tag: Travel Perks Influence Younger Travelers More Than Their Older Counterparts

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Travel Perks Influence Younger Travelers More Than Their Older Counterparts

A new study reveals that Gen Z and millennial travelers consider perks far more than older generations. A new study conducted by Yes Marketing revealed that Gen Z and millennial travelers are twice as likely than older travelers to consider perks the most significant factor when choosing a travel or hospitality brand.  The findings from…

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