The Process of Building a Unique F&B Program

table with plates, wine glasses, and napkins

Boutique hotels share details on how they create signature F&B programs.

When developing their unique F&B (food-and-beverage) programs, boutique hotels pay attention to every detail to ensure that the experience is memorable to their guests.  F&B programs go far beyond food and drink to incorporate the ideas of branding, operations, and design teams.  Here are some of the things that boutique hotels consider when developing their custom F&B programs.

  • Hotels will try to immerse guests in the local scene by offering menu items with local ingredients and serving local craft beverages. They may also bring in local artists and musicians to further celebrate the community in which the hotel is located.
  • Hotels will also ensure that guests can enjoy a variety of unique dining experiences by offering different menu and drink options at the different outlets within their property. The goal is to create unique food and beverage options to complement the individual restaurants and bars on-site.
  • Hotels also consider the audience that they are catering to. Different outlets may be designed to appeal to business groups, families, couples, and so on.  Depending on the restaurant or bar’s target audience, the hotel will make design, menu, pricing, and other key decisions.
  • Hotels will also look at drink and dishware to ensure that they choose the right options for their individual needs. For instance, outdoor dining outlets will make use of plastic or other durable materials for their dining and glassware.  This will reduce the chances of a plate or glass shattering and getting embedded in the dirt or sand.

These are just a few of the details that hotels will consider as they craft their unique F&B programs.  Are you interested in learning more about the major F&B trends in the hospitality industry?  Then get the information you need by meeting and connecting with all the top California lodging professionals at the California Lodging Investment Conference.  Contact us today to learn more about this fantastic informational and networking event.


The CLIConference is the only Hotel Investment Conference in California.

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