How Data Science Can Help the Hospitality Industry
Data has become the center of business life, especially during the unpredictable business conditions created by the pandemic. A second pandemic wave threatens further slowdowns in travel, which will directly impact hotels. The use of data science in hotels can streamline operations and transform them into more resilient enterprises. Here are some of the benefits…
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The Role of Cyber Security in Hospitality Automation
Every business must ensure that it has appropriate cyber security to keep hackers off its network. It’s particularly important for the hotel business to protect the privacy of its guests. Data breaches can lead to unhappy guests and hefty lawsuits. Cyber security risks have significantly increased under the current pandemic as more and more businesses…
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How Higher Education Offers a New Revenue Stream for Hoteliers
Following the shutdowns of hotels in March 2020 due to the pandemic, US hotel occupancy returned above the 50 percent mark in August. A focus on higher education among students helped contribute to developing a new revenue stream for hoteliers. Here’s a more in-depth look at this interesting connection between rebounding hotels located near universities….
Insights for Diversifying Hotel Distribution Strategiesa
In this pandemic situation, diversifying hotel distribution strategies is the key to business survival. Travelers have changed their criteria on how they choose hotels, so safety, cleanliness, and friendliness now outweigh traditional factors. However, at the same time differentiating from competitors hasn’t changed for hoteliers. Targeting Guests with Alternative Distribution One of the most critical…
6 Digital Hotel Marketing Mistakes to Avoid
Sustainability has been a primary focus of the hospitality industry during the pandemic. In many places, business survival has overshadowed hotel marketing, as hoteliers do what they can to maintain business. Here are potential hotel marketing mistakes for you to consciously avoid. 1. Unfocused Messages One of the most costly digital marketing mistakes is to…
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