Author: California Lodging Investment Conference

[CLIC] is the only conference focused exclusively on the California Hotel market. California Lodging Investment Conference’s Mission: To bring together lodging professionals in California for one day of learning, professional development, and networking.
Hospitality Industry
A Look at the Hospitality Industry’s New Paradigm

It’s no secret that a good percentage of the hospitality industry is ramping up properties to prepare for a post-pandemic market. When the coronavirus eventually subsides, travelers will have more choices that offer a safer, cleaner, and more sustainable hotel experience. Here are noticeable ways hotels are preparing for a return to normal business. Permanent…

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[CLIC] Hosts Sold Out Virtual Conference
Sign up for [CLIC] Virtual to be held on March 4th!
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Data Science in Hotels
How Data Science Can Help the Hospitality Industry

Data has become the center of business life, especially during the unpredictable business conditions created by the pandemic. A second pandemic wave threatens further slowdowns in travel, which will directly impact hotels. The use of data science in hotels can streamline operations and transform them into more resilient enterprises. Here are some of the benefits…

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predictions for future travel
Recovery Predictions for Travel Industry in 2021

Travel predictions for 2021 vary among industry professionals. On the one hand, STR lodging data in December 2020 revealed that unsold U.S. hotel rooms reached 962 million, up 46 percent from the previous year. This figure indicates that the holidays have brought no relief to the hospitality industry and it is preparing for a long…

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Revenue management system
Why Hoteliers Will Need Revenue Management Systems to Survive COVID-19

The pandemic has disrupted the hotel industry inducing several permanent changes. The way a hotel deals with its guests must now include solutions for social distancing and limiting occupancy. Two-thirds of U.S. hotels reported occupancy at or below 50 percent in August, which is usually a peak month for hotels.   Keeping in mind the…

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