How Higher Education Offers a New Revenue Stream for Hoteliers
Following the shutdowns of hotels in March 2020 due to the pandemic, US hotel occupancy returned above the 50 percent mark in August. A focus on higher education among students helped contribute to developing a new revenue stream for hoteliers. Here’s a more in-depth look at this interesting connection between rebounding hotels located near universities….
Insights for Diversifying Hotel Distribution Strategiesa
In this pandemic situation, diversifying hotel distribution strategies is the key to business survival. Travelers have changed their criteria on how they choose hotels, so safety, cleanliness, and friendliness now outweigh traditional factors. However, at the same time differentiating from competitors hasn’t changed for hoteliers. Targeting Guests with Alternative Distribution One of the most critical…
6 Digital Hotel Marketing Mistakes to Avoid
Sustainability has been a primary focus of the hospitality industry during the pandemic. In many places, business survival has overshadowed hotel marketing, as hoteliers do what they can to maintain business. Here are potential hotel marketing mistakes for you to consciously avoid. 1. Unfocused Messages One of the most costly digital marketing mistakes is to…
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Why In-Room Entertainment is Important for Guest Experience
Hotels need to offer memorable room entertainment that gives patrons reasons to return. Today, innovative technology gives you a growing spectrum of choices to make a guest’s stay more enjoyable at your hotel. This aspect of hospitality is becoming a part of the traveler’s expectations, so here are a few developing trends that hoteliers can…
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ECPAT-USA Outlines Human Trafficking Laws for the Hospitality Industry
An uptick in April 2020 calls to the U.S. National Human Trafficking Hotline during the pandemic has raised concerns on how the hospitality industry handles issues of human trafficking laws. The numbers of these calls in April represented a 40 percent increase from the previous month. Here’s a look at how the hotels are addressing…
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