Author: California Lodging Investment Conference

[CLIC] is the only conference focused exclusively on the California Hotel market. California Lodging Investment Conference’s Mission: To bring together lodging professionals in California for one day of learning, professional development, and networking.
Digital Marketing Trends for Hotels
Digital Marketing Trends for Hotels

Learn how you can effectively market your hotel online. As with most industries, the rise of the Internet has changed how those in the hospitality industry must market themselves.  Unfortunately, the world of digital marketing is ever-changing, and it can be difficult to keep up.  To ensure that you are up-to-date with the latest hotel…

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These U.S. Markets Have the Most New Hotel Construction
These U.S. Markets Have the Most New Hotel Construction

Watch out for these areas of growth. For those in the hospitality industry, identifying markets of new growth is incredibly important.  In the United States, analysts at Lodging Econometrics reported the top five markets that are showing the most considerable growth in hotel construction.  Here are the five U.S. cities that you need to watch….

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Tips for Making Your Property Social Media Ready
Tips for Making Your Property Social Media Ready

Learn how you can encourage guests to take and share pictures of your hotel. In today’s day and age, having a strong social media presence could actually make or break your business.  For those in the hospitality business, encouraging your guests to post about your property could drive bookings and encourage new guests to give…

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Ranking of 2019’s Top Travel Destinations
Ranking of 2019’s Top Travel Destinations

19 fantastic destinations that are topping travelers’ lists. At the beginning of every year, major travel sites release their predictions for the top destinations of the new year.  This year, the travel industry giant, Airbnb, released their list based on Airbnb searches, growth forecasts, and other relevant data.  The destinations topping Airbnb’s list highlight travelers’…

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New Study Examines How to Effectively Market to Gen Z Travelers
New Study Examines How to Effectively Market to Gen Z Travelers

Learn how your hotel can market to the new generation of travelers. In a study conducted by Expedia Group Media Solutions, the advertising company examined the behaviors and attitudes of younger travelers across the globe.  The study explained that Generation Z is quickly emerging as a force in the travel and hospitality industry, with Gen…

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