Does Google Help or Hurt Your Hotel?
Does the relationship between Google and OTAs spell trouble for independent hotel brands? Over the last decade, OTAs such as Expedia and Booking.com have become the most significant sources of bookings for independent hotels. However, Google’s introduction of paid advertisements at the top of search result pages has cut into the traffic that top OTAs…
Read Article →
U.S. Hospitality Industry Outlook for 2020
How will U.S. hotels perform in 2020? Despite concerns over an impending economic downturn, the U.S. economy has remained resilient. Over the last couple of years, the continued stability of the economy has benefitted the hospitality industry as demand has led to the proliferation of new hotel projects throughout the country. However, with a considerable…
Read Article →
What Best Western Representatives Have to Say About Growth and Connections
Best Western’s CEO and Board Chair weigh in on their company’s evolution and expansion. Speaking at the 2019 Best Western North American Convention and Global Conference, President and CEO David Kong and Board Chair Anthony Klok discussed new company acquisitions and the growth of their brand. The two emphasized that, while the company has changed…
Read Article →
GlobeSt: Modular Construction: Big Risks, Bigger Reward
If planned and managed properly, can increase project efficiency, lower cost, and provide quality layout and material options. By Silvia Witzke When you think of traditional modular construction, most people imagine cheap, single- or two-story buildings, or a cookie-cutter house on a rolling truck being delivered to its permanent location. But modular construction methodology has…
Read Article →
J.D. Power Studies Show Poor User Experience for Hotel Apps and Websites
J.D. Power reports that many hotel apps and websites are lagging behind those of online travel agencies (OTAs) and other industry disruptors when it comes to customer satisfaction. The recent J.D. Power 2019 U.S. Travel App Satisfaction Study and the J.D. Power 2019 U.S. Travel Website Satisfaction Study revealed that many legacy brand hotel apps…
Read Article →
