How Personalized Messaging Drives Guest Spending
Hotel experts from Caesars Palace and Margaritaville explain how they tailor messages to encourage guest purchasing behaviors. In a recent webinar hosted by EyeforTravel, executives from Caesars Palace and Margaritaville explained that establishing brand loyalty depended on guest information and personalized marketing messages. Michael Marino of Caesars’ stated that the goal of personalized messaging was…
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Why the Hospitality Sector Should Cater to Generation Z Travelers
Why the hospitality industry should market to Gen Z. Up until recently, millennials made up the majority of travelers. However, with Generation Z coming of age, it’s time for the hospitality industry to switch gears and start focusing on this new demographic of travelers. But why should hotels rebrand their marketing strategies to appeal to…
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How to Highlight Your Hotel’s Lobby
How to turn your hotel’s lobby into an immersive guest experience. While many hotels emphasize their rooms or local experiences to attract guests, new research suggests that a majority of guests are looking to create connections and engage with others during their travels. Typically, this means spending less time holed up in rooms or exploring…
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Tips for Attracting VIP Guests
How hotels can appeal to VIPs and win their stay. While most hotels know how to appeal to the average traveler, they may not know how to step up their game and attract VIP guests. While many brands assume that VIPs are looking for lavish accommodations, personal butlers, and the like, experts disagree. They explain…
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3 Major Customer Service Trends for the Digital Age
Learn how customer service in the hospitality sector has changed in the digital age. Today, technology and the Internet has changed the way that hotels do business. For instance, the ways that hospitality brands handle customer service has changed considerably in the digital age. But which changes are most significant across the industry? Here are…
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