How Technology is Changing the Travel Industry
How new technology changes the way people travel. With increased access to information, recommendations, and planning tools, traveling is easier than ever. However, how has technology specifically influenced the travel industry? Here’s how you can see the influence of technology on modern travel. Hotel Reservations Gone are the days of travelers flocking to travel agents…
Read Article →Marketing Strategies and Increased Sales Depend on Data
How data influences hotel marketing. Today, data quite literally runs the show when it comes to the hotel marketing industry. Whether it’s overall industry insights or market-level information, data influences decisions regarding the direction and timing of investments. While the hospitality industry cannot change broader issues related to politics, economics, or the environment, being well-informed…
Read Article →Security Concerns About Using Smart Technology in Your Hotel
Despite increasing guest demand for smart tech, security concerns remain. Recently, HIS (Hotel Internet Services) conducted a survey to analyze how smart tech, such as voice control and online content streaming, have affected the hospitality market. The results of this survey revealed that guest demands for increased connectivity, instant service, and enhanced convenience have only…
Read Article →Why Independent Hotels are Succeeding
Find out why independent and boutique hotels are thriving. Today, travelers are gravitating towards unique lodging accommodations and experiences. This is just one of the reasons behind the rapid growth of the boutique hotel scene. Curious to find out what else is driving the success of independent hotels? Then read on to learn more. Local…
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