How Personalized Messaging Drives Guest Spending
Hotel experts from Caesars Palace and Margaritaville explain how they tailor messages to encourage guest purchasing behaviors. In a recent webinar hosted by EyeforTravel, executives from Caesars Palace and Margaritaville explained that establishing brand loyalty depended on guest information and personalized marketing messages. Michael Marino of Caesars’ stated that the goal of personalized messaging was…
Read Article →
Why the Hospitality Sector Should Cater to Generation Z Travelers
Why the hospitality industry should market to Gen Z. Up until recently, millennials made up the majority of travelers. However, with Generation Z coming of age, it’s time for the hospitality industry to switch gears and start focusing on this new demographic of travelers. But why should hotels rebrand their marketing strategies to appeal to…
Read Article →
How to Highlight Your Hotel’s Lobby
How to turn your hotel’s lobby into an immersive guest experience. While many hotels emphasize their rooms or local experiences to attract guests, new research suggests that a majority of guests are looking to create connections and engage with others during their travels. Typically, this means spending less time holed up in rooms or exploring…
Read Article →
Tips for Attracting VIP Guests
How hotels can appeal to VIPs and win their stay. While most hotels know how to appeal to the average traveler, they may not know how to step up their game and attract VIP guests. While many brands assume that VIPs are looking for lavish accommodations, personal butlers, and the like, experts disagree. They explain…
Read Article →
Hospitality Management Corporation Appoints Joe Luck SVP Development
Leo Spriggs, President and CEO of Hospitality Management Corporation (HMC), proudly announces the addition of Joe Luck. Luck will be leveraging HMC’s diverse platform and experience to service additional 3rd party hotel management opportunities, evaluate new partnerships, and coordinate with existing properties and clients to enhance existing relationships. The company continues its ongoing business expansion efforts…
Read Article →
