Author: California Lodging Investment Conference

[CLIC] is the only conference focused exclusively on the California Hotel market. California Lodging Investment Conference’s Mission: To bring together lodging professionals in California for one day of learning, professional development, and networking.
Understanding J.D. Powers’ Guest Satisfaction Survey
Understanding J.D. Powers’ Guest Satisfaction Survey

What those in the hospitality business can take away from this year’s J.D. Power guest survey. According to the J.D. Power 2018 North America Hotel Guest Satisfaction Index, guest satisfaction rates have improved in every area of study this year. Here are some of the things that those in the hotel industry can take away…

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Tips for Reducing Workers Comp Insurance Claims at Your Property
Tips for Reducing Workers Comp Insurance Claims on Your Property

Learn how you can save on your workers comp costs. As the owner of a hotel property, you understand that workers are vulnerable to on-the-job injuries. While some incidents are completely unavoidable, many on-site injuries can be prevented by taking the appropriate precautionary measures. Here’s what you can do to reduce the number of workers…

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How You Can Use Influencers in Your Hotel Marketing Strategy
How You Can Use Influencers in Your Hotel Marketing Strategy

Learn how you can use the power of social media influencers to promote your hotel. As the internet continues to evolve, so does the hotel marketing industry. Now, instead of traditional advertisements (print, radio, television, etc.), more and more marketing campaigns are based around social media and those who command a significant amount of influence…

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Top Hotel Guest Annoyances
Top Hotel Guest Annoyances

Learn which behaviors and situations irritate hotel guests the most. A new study conducted by Northstar Research Partners on behalf of Expedia delved into the top issues that resulted in annoyed hotel guests. While the findings from the survey were not all that surprising, here is a breakdown of what the study revealed. Peace and…

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Here’s What Millennials Want from Their Hotels
Here’s What Millennials Want from Their Hotels

New research identifies what millennial travelers are looking to get out of their hotel stays. A research study organized by FutureBrand Speck (part of Interpublic Group) looked to assess what millennial travelers (those aged 22-37) were looking to get out of their hotel experience. Here are some of the key findings identified by the study’s…

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